Coonass, or Coon-ass, is an
epithet used in reference to a person of
Cajun ethnicity.
Although many Cajuns use the word in regard to
themselves, other Cajuns view the term as an
ethnic slur against the Cajun people, especially
when used by non-Cajuns. Socioeconomic factors appear to
influence how Cajuns are likely to view the term:
working-class Cajuns tend to regard the word "coonass"
as a badge of ethnic pride; whereas middle- and
upper-class Cajuns are more likely to regard the term as
insulting or degrading, even when used by fellow Cajuns
in reference to themselves.
(In
Sociolinguistics, this type of behavior is termed
covert prestige.)
Despite an effort by Cajun activists to stamp out the
term, it can be found on T-shirts, hats, and bumper
stickers throughout
Acadiana, the 22-parish Cajun homeland in south
Louisiana.